![Span Smart Watch designed by Box Clever](https://cdn.prod.website-files.com/65b97a98366a0f6c9d419b73/65b97a98366a0f6c9d41a0e7_2017-03-23-BC-Web-CaseStudy-Photography-Span-1.jpg)
![Span Smart Watch designed by Box Clever](https://cdn.prod.website-files.com/65b97a98366a0f6c9d419b73/65b97a98366a0f6c9d41a0e8_2017-03-23-BC-Web-CaseStudy-Photography-Span-2.jpg)
A black mesh band - the digital display - straddles but does not obscure what is otherwise a clean analog watch face, black-and-white with yellow hands.
A bezel surrounding the watch face offers fluid jog dial navigation to manage incoming alerts. Span’s jump hour timekeeping operates on a quartz movement; the digital components can be recharged with a micro-USB charging port concealed in the back of the watch.
![Span Smart Watch designed by Box Clever](https://cdn.prod.website-files.com/65b97a98366a0f6c9d419b73/65b97a98366a0f6c9d41a0e9_2017-03-23-BC-Web-CaseStudy-Photography-Span-3.jpg)
![Span Smart Watch designed by Box Clever](https://cdn.prod.website-files.com/65b97a98366a0f6c9d419b73/65b97a98366a0f6c9d41a0ea_2017-03-23-BC-Web-CaseStudy-Photography-Span-4.jpg)
![Span Smart Watch designed by Box Clever](https://cdn.prod.website-files.com/65b97a98366a0f6c9d419b73/65b97a98366a0f6c9d41a0eb_2017-03-23-BC-Web-CaseStudy-Photography-Span-5.jpg)
Brand Identity Design
Span's logo speaks to the continuum of time. The bowed arches repeat to present an almost rhythmic form - like time ticking - and, as this was a self-initiated project, also notion to the letters 'B' and 'C' after our own studio's name.
![Span Smart Watch designed by Box Clever](https://cdn.prod.website-files.com/65b97a98366a0f6c9d419b73/65b97a98366a0f6c9d41a0ec_2017-03-23-BC-Web-CaseStudy-Graphics-Span-1.png)
![Span Smart Watch designed by Box Clever](https://cdn.prod.website-files.com/65b97a98366a0f6c9d419b73/65b97a98366a0f6c9d41a0ed_2017-03-23-BC-Web-CaseStudy-Graphics-Span-2.png)
The interface graphics are clean and simple. An unpretentious font keeps information clear despite the digital dot matrix. Graphic icons were designed to remain familiar and legible despite scale.
![Span Smart Watch designed by Box Clever](https://cdn.prod.website-files.com/65b97a98366a0f6c9d419b73/65b97a98366a0f6c9d41a0ee_2017-03-23-BC-Web-CaseStudy-Graphics-Span-3.png)
![Span Smart Watch designed by Box Clever](https://cdn.prod.website-files.com/65b97a98366a0f6c9d419b73/65b97a98366a0f6c9d41a0ef_2017-03-23-BC-Web-CaseStudy-Graphics-Span-4.png)
![Span Smart Watch designed by Box Clever](https://cdn.prod.website-files.com/65b97a98366a0f6c9d419b73/65b97a98366a0f6c9d41a0f0_2017-03-23-BC-Web-CaseStudy-Graphics-Span-5.png)
![Span Smart Watch designed by Box Clever](https://cdn.prod.website-files.com/65b97a98366a0f6c9d419b73/65b97a98366a0f6c9d41a0f1_2017-03-23-BC-Web-CaseStudy-Graphics-Span-6.png)