Cinch Chair designed by Box Clever

Cinch

Chair

Product Design
Creative Strategy
Brand Identity
Package Design
Website Design
Brand Guidelines

Cinch is a chair system designed to ship flat and assemble (and disassemble) easily without any tools. We set out to create a truly inclusive furniture experience.

cinchfurniture.com
Cinch Chair designed by Box Clever

The signature element is the leather belt that wraps around the chair to prevent the joined parts from loosening over time.

Cinch Chair designed by Box Clever
Cinch Chair designed by Box Clever
Cinch Chair designed by Box Clever
Cinch Chair designed by Box Clever
Cinch Chair designed by Box Clever
Cinch Chair designed by Box Clever
Cinch Chair designed by Box Clever

Brand Identity Design

Cinch's brand mark directly relates to the belt element used to secure the assembled chair.  The 'C' gesture conveys the wrapping effect while the word mark is meant to be balanced and timeless.

Cinch Chair designed by Box Clever
Cinch Chair designed by Box Clever
Cinch Chair designed by Box Clever
Cinch Chair designed by Box Clever

The website design communicates the chair design through animated visuals and contextual photography.  The hierarchy of information and storytelling is meant to align with the mission to simplify the furniture experience without compromising quality.

Cinch Chair designed by Box Clever
Cinch Chair designed by Box Clever
Cinch Chair designed by Box Clever
Cinch Chair designed by Box Clever
Cinch Chair designed by Box Clever
Cinch Chair designed by Box Clever
Cinch Chair designed by Box Clever