We designed the Nebia product and brand experience to directly relate to the innovative water flow technology, which leverages atomization in order to deliver a completely new showering experience that saves 70% of your typical water consumption. As creative partners, we engaged in building Nebia's brand identity and design strategy from the ground-up. Leveraging our team's holistic design approach and diverse experience, we worked in an agile process, adapting the design language through multiple engineering and prototype iterations to create a compelling design that met the component requirements.
The brand identity system takes direct inspiration from Nebia's devotion to water conservancy, as well as to delivering functional yet beautiful solutions to their consumers.
The logo speaks directly to their core consideration – rethinking the way we use and save water - while the extended system plays with the droplet mark, retaining an air of accessibility and inclusiveness.