![](https://cdn.prod.website-files.com/65b97a98366a0f6c9d419b5f/65b97a98366a0f6c9d419d14_2021-02-23-BC-Web-Arrow-1JK.png)
Caraway
Teakettle Packaging
- Design Language
- Industrial Design
- Creative Direction
- Packaging Design
Modern gift giving
Unlike prior collections like Cookware and Bakeware that have multiple pieces to be packaged, protected, and presented - the Tea Kettle is unique as a centerpiece. Our final design solution elevates the product using a gift box architecture that hinges open to reveal and present the product to the consumer perfectly proportioned and aligned.
The packaging system also intelligently used a sleeve approach to customize the outer sleeve color to the product SKU, hinting at the uniquely Caraway color of the product within.
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![](https://cdn.prod.website-files.com/65b97a98366a0f6c9d419b5f/65c54d5219f46bbf1c2e3530_10.2_Caraway_Tea_Kettle_Box05_Mist.jpg)
![](https://cdn.prod.website-files.com/65b97a98366a0f6c9d419b5f/65c54d3f217f47e1d2740792_11_Caraway_Tea_Kettle_Box04.jpg)
![](https://cdn.prod.website-files.com/65b97a98366a0f6c9d419b5f/65c54db4946ea891ad0c6190_12.2_Caraway_Tea_Kettle_Box02_Mist.jpg)
![](https://cdn.prod.website-files.com/65b97a98366a0f6c9d419b5f/65c54d94a3ebd90f97394a65_12.1_Caraway_Tea_Kettle_Box01.jpg)