• User Research
    Information Architecture
    Digital Design Strategy
  • UI UX
    Visual Identity
    Digital QA
The Client's Challenge

BMPD is a startup developing the world's first fully integrated rebooking travel App, elevating the stress and anxiety of an all too common, yet highly stressful situation. The team identified a global problem that was crying out for a creative solution. Box Clever's expertise in ground up App development enabled our design team, in partnership with the BMPD software dev team, to create a modern, intuitive, and highly efficient user experience.
The Design Approach

The Box Clever team created the BMPD App, Brand Identity, and visual language. We embraced the sense of place to reinforce its real-time core value, and developed the underlying information architecture, visual grid, language logic, and visual hierarchy - all in service of delivering clarity and calm.

The Creative Solution

This 3rd generation device was created with its design language heritage in mind, so that it is instantly recognizable within the Clip product and brand ecosystem. It thoughtfully incorporates design details for each of the payment interactions, with an emphasis on intuitive guidance without sacrificing the physical design.

The Business Impact

Launched in 2020 in the Mexican mPOS market to help small business owners adapt to changing industry policies and increase their mobile payment capabilities.

Clip has grown exponentially, became Mexico’s first FinTech unicorn in 2021, and continues to create positive impact.

Digital Design System

This elegant app refresh was a follow-on engagement from our redesign of the Irrigreen brand identity. Along with the improvements to the app design, user experience, legibility, and logic, we also modernized the font system, icon set, and tuned the brand color palette.

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